Marketing Services in Colorado Springs
The Marketing Mix | The 5 P’s In Marketing
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix “the offering.” Your offer is controlled by he following variables often referred to as the five Ps in marketing:
- Product: This is what you are offering
- Price: The amount you will charge
- Place: Channels your product will go through to reach the customer(Distribution)
- Promotion: How you raise awareness with your target market.
- Positioning: Where you will place your product in the mind of the consumer By using variations of these four components you have the ability to reach multiple consumers within your target market.